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Article Excerpt
Byline: Diana T. Kurylko
BMW sales are expected to increase again this year despite what BMW of North America CEO Tom Purves calls a lack of "frothiness'' in the U.S. auto market.
Purves, 58, has been CEO of BMW (US) Holding Corp. since May 1999. During his tenure, sales have grown from 155,000 vehicles to 313,000 last year.
BMW will enter more competitive segments with a 1-series subcompact due next year and two crossovers in the coming years. Purves was interviewed at BMW headquarters in Woodcliff Lake, N.J., by Staff Reporter Diana T. Kurylko.
How is BMW of North America doing this year?
It seems to me the market is pretty flat. We have done pretty well. We are 5 percent up on last year. Under the circumstances, that is pretty good. There is not much frothiness in the market. What I noticed is that the certified-preowned market is also pretty strong. I see that as an indicator of people looking for value in what they buy.
So where do the indicators point?
Like everybody in our industry, we have to be optimistic. BMW is in extremely good shape. Over 80 percent of the product we are selling today has been revised in...
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Production., May 21, 2007
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