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FIXING CHRYSLER; First, make the dealers happy. Then call upon a proud design heritage, make some smart alliances and take some cues from the Japanese.

Publication: Automotive News
Publication Date: 21-MAY-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: Bradford Wernle

Soon Chrysler group CEO Tom LaSorda will be free from the shackles of quarterly sales reports, meddlesome Germans and nosy journalists.

A couple of months from now, Cerberus Capital Management is expected to complete the Chrysler acquisition - a deal that will unravel the DaimlerChrysler merger and create a privately held car company.

As long as he keeps his new bosses at Cerberus happy, LaSorda can run Chrysler as he sees fit, away from the prying eyes of the stock exchange. But what should he do to justify his new masters' confidence in him? LaSorda didn't ask us, but we'll offer our prescription anyway:

* Make peace...

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