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Standing ovation as Toyota breaks ground.

Publication: Mississippi Business Journal
Publication Date: 30-APR-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Cue the crane to raise the digital video screen. Cue the excavators raising their buckets to flame the screen. Cue the broadcast of "'Also Sprach Zarathrustra," theme from "2001: A Space Odyssey."

No cue was needed for the standing ovation, yelling, whistles and cheers from the hundreds attending Toyota Mississippi's groundbreaking April 18.

Champagne poppers, firework confetti shooters fired by that audience, were the closest thing to a champagne toast during the Union County ceremony for the new Toyota assembly plant.

A champagne toast, of course, would have been illegal in the dry county. Being unable to toast the event, however, didn't seem to dampen the festivities as Toyota, state and local officials congratulated...

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