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Heritage of excellence: McDonald's supplier East Balt, Inc. perfects its core products while helping create new classics.

Publication: Snack Food & Wholesale Bakery
Publication Date: 01-MAR-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Heritage of excellence: McDonald's supplier East Balt, Inc. perfects its core products while helping create new classics.(COMPANY PROFILE)

Article Excerpt
Who knew that the bun for the McDonald s hamburger could be a metaphor for the company's commitment to product quality and consistency and the integrity of its relationships with suppliers?

As Ray Kroc remarked early in his career as the creator of the McDonald's franchise system: "It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly curved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonald's man."

These exacting and perhaps poetic standards that McDonald's has for its baked goods began right with Kroc, as he put...

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