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De Beers uses consumer site to push diamond quality standard.

Publication: New Media Age
Publication Date: 17-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: De Beers uses consumer site to push diamond quality standard.(Diamond Trading Co. contracts with Glass)(Brief article)

Article Excerpt
The Diamond Trading Company (DTC), the sales and marketing arm of global giant De Beers, is to create its first consumer-facing website promoting diamond standards.

Digital agency Glass has created the site to promote the Forevermark diamond standard globally.

Glass has also been appointed by the DTC to handle...

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