Home | Business News | Browse by Publication | A | Automotive News

To sell a Malibu, get a Camry; Chevy dealers are told to bring mighty rival into the showroom.

Publication: Automotive News
Publication Date: 14-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: To sell a Malibu, get a Camry; Chevy dealers are told to bring mighty rival into the showroom.(General Motors Corp. Chevrolet Motor Div.)(Brief article)

Article Excerpt
Byline: Rick Kranz

Chevrolet plans to seek conquest buyers for the 2008 Malibu by asking dealers to do the unthinkable: Put a Toyota Camry in the showroom for comparison.

Cheryl Catton, Chevrolet's director of car marketing, "encouraged us to get a Camry and put it in the showroom so...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Automotive News
The next Vectra/Aura.(News)(General Motors Corp.)(Brief article), May 14, 2007
Dealership Buy/Sell.(News)(Classic Automotive Group)(General Motors Co..., May 14, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.