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Saab jettisons some print ads to concentrate on events.

Publication: Automotive News
Publication Date: 07-MAY-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Saab jettisons some print ads to concentrate on events.(Marketing)(Brief article)

Article Excerpt
Byline: Mary Connelly

As it focuses on event marketing, Saab is spending less on magazine advertising this year than in 2006.

Event promotions are cost-effective and put the small-volume luxury brand on consumer shopping lists, said Saab advertising manager Steve Haener.

"We've reduced our print presence this year,'' Haener...

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