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Analysis: Primark's rocketing sales may come down to earth.

Publication: Marketing Week
Publication Date: 03-MAY-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Budget clothing retailer Primark has grown strongly in recent years with its combination of trendy fashion at bargain prices. But some observers are questioning whether it can keep up the momentum.

Last week, Primark's parent company Associated British Foods announced that in the six months to March 3, Primark's sales increased to #721m compared with #530m in the same period the previous year. Profits rose from #71m to #91m.

The sales increase was largely due to the opening of 23 new stores, taking the total to...

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