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Hybrids aren't youthmobiles; Power study finds most owners are age 45 or older.

Publication: Automotive News
Publication Date: 07-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Hybrids aren't youthmobiles; Power study finds most owners are age 45 or older.(News)

Article Excerpt
Byline: Mary Connelly

Most buyers of hybrid vehicles are young and trendy, right? Wrong.

In fact, most hybrid owners are 45 or older, says J.D. Power and Associates in its 2007 review of auto industry marketing.

"There is the idea out there that the hybrid vehicle is really going after the younger market,'' said Steve Witten, J.D. Power's...

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