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Conde Nast exec: Media integration key.

Publication: Automotive News
Publication Date: 07-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Conde Nast exec: Media integration key.(Marketing)(interview with Richard Beckman)(Interview)

Article Excerpt
Byline: Laura Clark Geist

Automakers want magazines to offer more than print

As president of Conde Nast Media Group, Richard Beckman oversees sales and marketing of such popular magazines as The New Yorker, Vanity Fair, GQ and Glamour. While automakers are cutting back on magazine advertising elsewhere, Conde Nast is increasing its automotive ad revenue.

Beckman, 47, is known for developing advertising programs that integrate print ads with special events and online and broadcast initiatives. He discussed trends in automotive magazine advertising with Special Correspondent Laura Clark Geist.

How is Conde...

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