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A blow to tourism.(Mailbox)(Letter to the Editor)

Publication: British Columbia Magazine
Publication Date: 22-DEC-02 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
I strongly disagree with the name change. Beautiful British Columbia has developed as a brand that is recognized around the world. It will cost millions to develop another brand and set us back tremendously in our efforts to market to our tourism customers throughout the world.

Tourism is...

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...B.C.'s...

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