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Ford seeks Edge in women's clothing.

Publication: Automotive News
Publication Date: 07-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Ford seeks Edge in women's clothing.(Marketing)(Ford Motor Co.)(Brief article)

Article Excerpt
Byline: Laura Clark Geist

To market its new Ford Edge crossover to women, Ford Motor Co. is promoting Edge-branded clothing in two Time Inc. magazines and on their Web sites.

Dominator Clothing, founded by Detroit Red Wings goalie Dominik Hasek, is applying Edge labels to women's workout jackets, pants...



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