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Anatomy of a strategy: Ford.

Publication: Automotive News
Publication Date: 07-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Anatomy of a strategy: Ford.(Marketing)

Article Excerpt
Ford division worked with magazine publisher Hachette Filipacchi Media U.S. to promote the Fusion sedan to women. The "Ford Fusion Studio D'' program ran from February to October 2006. Here are the key elements of the marketing strategy.

Advertising

Print ads in five Hachette magazines: ELLE, ELLE DECOR, ELLEgirl, Metropolitan Home and Premiere.

Online

Creation of a Web site, Fusionstudiod.com. Features included fashion,...

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