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Article Excerpt
Over the last 20 years, Scott Snedecor has become an expert at competing with big boxes. He has had to. His store, S&S Ace Hardware & Mower, is located in Buford, Ga., a suburb of Atlanta, where Home Depot is headquartered.
"Home Depot has the hometown marketing power here," says Snedecor, who serves as vice president and general manager for the family-run business. "It's definitely an orange town."
And unfortunately, Home Depot is not the only big box S&S Hardware must battle. In 1998, three different big-box stores (including a Home Depot) opened in the same week within a half-mile radius of the store.
At that time, the area population included about 100,000 residents--in theory, not enough to support all the stores. Since then the population has increased, but so has the competition. Snedecor now finds himself competing with 10 big boxes within a nine-mile radius plus one more that just broke ground.
"In 1997, when we heard the big boxes were coming, we started emphasizing in our store what the mass merchandisers didn't have in their stores," says Snedecor. "We ramped up a strategy to...
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