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Sweeping up sales: making floor care products a viable part of housewares.

Publication: Hardware Retailing
Publication Date: 01-MAY-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Although some hardware retailers have decided to leave vacuum cleaner sales to the mass merchants, the category can still be a viable part of your housewares department. These days there is a wide range of other options in floor care products for retailers who don't want to get caught holding the bag.

BOB'S AGE HARDWARE IN ROCKFORD. Ill., carries two full aisles of vacuum cleaners. "We are focused on our hardware business, but housewares is an important part of many hardware stores and floor care is always an integral part of that," says Janice Westlund, vice president.

Today's consumers have a number of options to choose from, such as cyclonic models that do not require a bag, but there are still many consumers who want the more traditional vacuums that use bags. Others...

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