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Ghosn: Our brands aren't strong enough.

Publication: Automotive News
Publication Date: 07-MAY-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Ghosn: Our brands aren't strong enough.(News)(opinion on Nissan Motor Company Ltd.'s brand power by Carlos Ghosn)(Brief article)

Article Excerpt
Byline: James B. Treece

Carlos Ghosn, Nissan Motor Co.'s CEO, isn't satisfied with the strength of the Nissan and Infiniti brands.

Along with technology development, "brand identity is the other great challenge in our industry,'' says Ghosn.

"Anyone who continues to sell cars as a discount commodity will not...

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