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Ridenour: Chrysler will simplify vehicle lineup; COO wants 650 combinations - not 167,000.

Publication: Automotive News
Publication Date: 07-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Ridenour: Chrysler will simplify vehicle lineup; COO wants 650 combinations - not 167,000.(News)(Brief article)

Article Excerpt
Byline: Bradford Wernle

The Chrysler group may be for sale, but the company is going full speed ahead to simplify its vehicle offerings and features, says COO Eric Ridenour.

"Instead of having hundreds of thousands of combinations, we're trying to get it under 1,000'' per nameplate, Ridenour said in...

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