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Farley: Magazine ads must engage; Internet offers more chances to attract consumers.

Publication: Automotive News
Publication Date: 07-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Farley: Magazine ads must engage; Internet offers more chances to attract consumers.(Marketing)(dialogue with Jim Farley of Toyota Motor Sales U.S.A. Inc. Lexus Div.)(Interview)

Article Excerpt
Byline: Mary Connelly

It's easier for automotive marketers to engage consumers on the Internet than in a magazine advertisement, says Jim Farley, the new general manager of Lexus Division.

"I am struggling to try to find the right creative to get people engaged'' in print, says Farley, who was Toyota Division's group vice president of marketing until his job change last month.

Farley, 44, discussed Toyota's magazine ad strategies with Staff Reporter Mary Connelly days before he switched jobs.

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