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Mediana y gran empresa, el objetivo: no obstante que Microstrategy ofrece herramientas para la mediana empresa, el mercado la encasilló como soluciones para grandes compañías, estigma que la firma quiere eliminar.(MicroStrategy Inc.)

Publication: E Semanal
Publication Date: 12-JUN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Aunque hay muchos competidores de Business Inteligente (BI) en el mercado, Microstrategy se ha mantenido como una empresa sólida en el negocio puro para el mercado alto; sin embargo, amplió su enfoque y también se dirige al mediano.

Por tal motivo, Gerardo Rubio, director general de la y,...

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...firma, refiere: "El mercado nos sigue viendo como una solución para empresas grandes por consecuencia, de precio alto".

No obstante, dice, les ha ido bien: "Estamos acostumbrados a grandes negocios de mucho dinero, pero por el comportamiento del negocio, nos enfocamos a empresas con menos usuarios; aunque es menor la utilidad, no significa que sean negocios menos interesantes", indicó.

Con este principio tiene clientes de medianos a grandes como Fuller,...

NOTE: All illustrations and photos have been removed from this article.



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