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Anatomy of a strategy: Hyundai.

Publication: Automotive News
Publication Date: 07-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Anatomy of a strategy: Hyundai.(Marketing)

Article Excerpt
Hyundai Motor America gave magazine publisher Meredith Corp. three tasks for a marketing campaign: raise brand awareness in an upscale U.S. market, execute a ride-and-drive program, and create a cause-related tie-in that dealers could join.

Meredith, which publishes Family Circle magazine, enlisted Hyundai to sponsor the 2007 Family Circle Cup tennis tournament last month in Charleston, S.C....

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