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Mitsubishi seeks sales over profits; In North America, more customers is No. 1 priority.

Publication: Automotive News
Publication Date: 07-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Mitsubishi seeks sales over profits; In North America, more customers is No. 1 priority.(News)(Financial report)

Article Excerpt
Byline: James B. Treece

Mitsubishi Motors Corp. will lose money in North America in the fiscal year that began April 1.

But, as the old joke has it, Mitsubishi says it will make it up in volume.

Mitsubishi expects North American unit sales to rise 7.3 percent to 176,000. But the region will swing back to an operating loss of [yen]14.00 billion, or $118.6 million at current exchange rates, from an operating...

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