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Delta Launches Advertising Campaign to Support Updated Look and Reinvigorated Customer Experience; New "Change" campaign draws on Delta's strong heritage of customer service and innovation and reflects the airline's commitment to completely change the travel experience.

Publication: M2 Presswire
Publication Date: 07-MAY-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-7 May 2007-Delta-Air: Delta Launches Advertising Campaign to Support Updated Look and Reinvigorated Customer Experience; New "Change" campaign draws on Delta's strong heritage of customer service and innovation and reflects the airline's commitment to completely change the travel experience(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:07052007

NEW YORK - Delta Air Lines (NYSE: DAL) is launching a new advertising campaign today to mark a new era, introduce an updated, boldly modern corporate brand and showcase a reinvigorated customer experience. The campaign, entitled "Change," honors Delta's strong 78-year heritage with a renewed sense of vitality and is focused on Delta's effort to rethink every moment of the of the travel experience, enhancing the time customers spend at each stage of their journey - from trip planning to arrival - to make it as rich and rewarding as possible.

This innovative multi-million dollar campaign showcases Delta's new corporate brand identity - a striking three-dimensional, red "Widget" logo that was unveiled...

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