...barbecue a variety of items--ranging from burgers to kabobs.

Yet, aggressive marketing efforts still are underway. The activity is bolstered by competition among the protein segments and a focus by merchandisers on achieving their potential.

Indeed, two of the major protein groups--the Centennial, Colo.-based National Cattlemen's Beef Association (NCBA) and the Clive, Iowa-based National Pork Board (NPB)--are planning to leverage such elements as contests, radio and magazine ads,...

NOTE: All illustrations and photos have been removed from this article.



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