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Helen of Troy Limited Announces Acquisition of Belson Products, the Professional Salon Division of Applica Consumer Products, Inc.

Publication: PR Newswire
Publication Date: 07-MAY-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
EL PASO, Texas, May 7 /PRNewswire-FirstCall/ -- Helen of Troy Limited , designer, developer and worldwide marketer of brand-name personal care and household consumer products, today announced the acquisition of Belson Products, the professional salon division of Applica Consumer Products, Inc.

Belson Products is one of the largest domestic suppliers of personal care products to the professional salon industry. Belson Products markets its professional products to major beauty suppliers and other major distributors under a variety of brand names, including Belson(R), Belson Pro(R), Gold 'N Hot(R), Curlmaster(R), Premiere(R) Profiles(R), Comare(R), Mega Hot(R), and Shear Technology(R). Products include electrical hair care appliances, spa products and accessories, professional brushes and combs, and professional styling shears....

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