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Brickfish helping to raze the wall between clients, online customers: Silicon Valley firm pumps in first-round financing worth $11.2m.

Publication: San Diego Business Journal
Publication Date: 26-MAR-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
A local startup has found a new twist to the art of the publicity stunt.

While Britney shaved her head in public and Madonna sold a sex book to get people talking, San Diego-based Brickfish is taking marketing to the virtual realm.

The business, which has drawn interest from Silicon Valley investors, conducts online contests for clients who want to get customers talking about their products and services.

Brickfish primarily works with film studios and record labels, as well as businesses in the beauty, fashion and health industries.

An example of a campaign conducted for a client was a design-a-poster contest for a band about to go on tour.

In a month, 20,000 visitors to the Web site voted for their favorite poster, said Chief...

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