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MySpace's Zephyr tracking solution: refreshing change or hot air?

Publication: EContent
Publication Date: 01-APR-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Most parents with a teen or 'tween would rest more comfortably at night if they knew what websites their children were browsing online. Given the emergence of two wildly popular online communities--MySpace and Facebook--and new social networks springing up every month, it's a tall task for parents to determine which sites their kids are logged onto, what information they're sharing, and with whom.

MySpace has come under fire for the very quality that made it a success: making it easy for anyone and everyone to create a...

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