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Corel va por los VAR: sus socios de valor agregado contarán con márgenes de 25%, mientras que los tradicionales, sólo con 15%.(Corel Corp.)

Publication: E Semanal
Publication Date: 20-FEB-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Con el firme propósito de que este año Corel crezca alrededor de 15%, la firma desarrolló su estrategia principal: un esquema ideado para los distribuidores de valor agregado, con beneficios especiales.

El objetivo de la empresa es generarles mayor demanda, entregarles capacitación y de a...

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...desarrollar esquema precios especiales para ellos, con respecto los distribuidores tradicionales.

"Queremos proteger al socio que realmente está trabajando las cuentas con margen preferencial de precio con cada uno de los mayoristas, porque antes todos tenían un mismo nivel", afirmó Jorge Perdomo, gerente de Cuentas Estratégicas de Corel.

BENEFICIOS DE ASOCIADOS

Entre otros apoyos, los gerentes de Corel podrán acompañar al distribuidor a ver...

NOTE: All illustrations and photos have been removed from this article.



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