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América Latina, fuerte objetivo de Centon: el fabricante de memoria cerrará negocio con mayoristas Mexicanos, como primer paso de su estrategia de canal para América Latina.(Centon Electronics Inc.)

Publication: E Semanal
Publication Date: 05-DEC-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Luego de 25 años de canalizar sus esfuerzos al mercado estadounidense, en 2003 el fabricante busca expandirse a Europa, específicamente en España y Portugal. Un año después, pone la mirada en América Latina, pues la proximidad y el potencial de la región, la convierten en un atractivo foco de...

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...negocio para la propuesta de memoria RAM y USB de la marca.

Por tal razón, el trabajo de mercadotecnia se intensifica en territorio hispano y las primeras iniciativas para abordarlo tienen lugar en las tiendas detallistas de Chile, Perú y...

NOTE: All illustrations and photos have been removed from this article.



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