Home | Business News | Browse by Publication | M | Market Latin America

Direct Response Television (DRTV).

Publication: Market Latin America
Publication Date: 01-APR-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Direct response advertising is relatively new to the Latin American region. According to a December 20, 2006 analysis published in Electronic Retailer Magazine (Arlington, VA USA) direct response advertising as a market factor can be traced back only 15 years-as opposed to a far longer history in more developed markets.

Electronic Retailer says,...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Market Latin America
Unsettled situation in Ecuador., April 01, 2007
Flooding hits Bolivia., April 01, 2007
Mexican consumers: not too confident., April 01, 2007
Living with high interest in Brazil.(Market overview), April 01, 2007
Not much progress in Honduras.(Country overview), April 01, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.