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Telsa, orientado a especializar a su canal: el mayorista se ha enfocado a detectar oportunidades de negocio para su canal, por ello se esfuerza en que tengan herramientas técnicas para hacer mejores negocios. Al respecto, Jesús Salinas, director general de Telsa, es muy claro: "Crecimiento del negocio con base al conocimiento".

Publication: E Semanal
Publication Date: 11-SEP-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
El año pasado, la firma no pudo superar sus expectativas de crecimiento al llegar sólo a la cifra de 11% del 20% que esperaba; sin embargo, han reforzado estratégicamente sus áreas comerciales (conectividad, almacenamiento y software de productividad) para que su canal tenga más opciones de...

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...negocio.

QUÉ LE FALTA AL CANAL

De acuerdo con Salinas, en algunas ciudades de la República aún se tiene desconocimiento de las líneas de productos que distribuye Telsa; además, el canal se resiste a...

NOTE: All illustrations and photos have been removed from this article.



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