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Marketing a second life.(after thought)(Column)

Publication: EContent
Publication Date: 01-MAR-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
As a marketer and communicator, I'm fascinated with what companies are doing in Second Life, the 3D online world entirely built and owned by its nearly two million residents. The Second Life economy is built on the Linden dollar in which millions of U.S. dollars (at the current exchange rate)...

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...change hands each month. But just as in other social networking sites (like MySpace and Facebook), marketers and communicators who participate are viewed with contempt. People claim they want to keep the network "pure" and many residents of Second Life see anything with a corporate badge as evil. Although there are some companies who just slap up a building and leave, the best corporate participants do...

NOTE: All illustrations and photos have been removed from this article.



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