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Showtime Is High On 'Reefer Madness'; Film Version Of Hit Marijuana Musical Is Greenlighted Apollo Screen To Produce With Premium Network.

Publication: PR Newswire
Publication Date: 30-JAN-04 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
NEW YORK, Jan. 30 /PRNewswire/ -- Showtime Entertainment President Robert Greenblatt, on the heels of picking up his first dramatic series, HUFF, has just greenlighted his first SHOWTIME Original Picture: REEFER MADNESS, which will be produced with Apollo Screen. This raucous film musical is adapted from the hit stage musical, which is based loosely on the cult exploitation film of the 1930s. The highly-stylized film is slated for pre-production in early February and will go into production in April 2004. No airdate has yet been set.

Garnering strong critical acclaim for its off-Broadway run in 2001, the musical took Los Angeles theatergoers by storm in the 1999-2000 season and broke records at the Hudson Theatre. It also swept the Los Angeles Drama Critics Circle, Backstage West Garland and Los Angeles Theatre...

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