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Open a downtown bar: how Cedd Moses of the new Seven Grand served it up.

Publication: Los Angeles Magazine
Publication Date: 01-APR-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Open a downtown bar: how Cedd Moses of the new Seven Grand served it up.(BUZZ: At Your Service: So You Wanna ...)

Article Excerpt
(1)

Get Your Feet Wet

Spend nearly two decades in the financial markets managing equity. Fear that your friends risk a DUI every time they drive from Venice to Hollywood for a cocktail and think, Why don't we just open our own Westside bar? Find a Pico Boulevard location, draw up no business plan whatsoever, and then one day misunderstand the word "liquidity" in conversation. Experience lightbulb moment. Name...

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