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Morning Alert for World Wrestling Entertainment Inc.

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M2 PRESSWIRE-11 April 2007-bellwetherreport.com: Morning Alert for World Wrestling Entertainment Inc(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:11042007

Morning Alert for World Wrestling Entertainment Inc (NYSE:WWE)

World Wrestling Entertainment, Inc., together with its subsidiaries, engages in developing, producing, licensing, marketing, and selling television and pay-per-view event programming and live events, and consumer products featuring its World Wrestling Entertainment brands worldwide. It operates in four segments: Live and Televised Entertainment, Consumer Products, Digital Media, and WWE Films. The Live and Televised Entertainment segment engages in the sale of tickets to live events, merchandise at live events, television rights, pay-per-view, and video on demand programming. Its merchandise consists of the sale of WWE branded products, such as T-shirts, caps, and other novelty items. This segment distributes its programmes in approximately 18 languages in approximately 110 countries. The Consumer Products segment sells home video products, magazines, and consumer products, including video games, toys, books, and other products through third party licensees. The Digital Media segment involves in the sale of advertising on its Web sites, merchandise on its Web site through its WWEShop internet storefront, and various broadband and mobile content. The WWE Films segment produces and distributes feature films and other film projects. The company was founded in 1980 and is headquartered in Stamford, Connecticut.

Shares were up 4% since Every morning , intellectual property counsel at World Wrestling Entertainment, logs on to the internet to find about 3,500 auctions selling fake WWE T-shirts.

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