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Outspending baby boomers; Outlays on luxury goods and services exceed parents'; traveling in style.

Publication: Crain's New York Business
Publication Date: 02-APR-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Outspending baby boomers; Outlays on luxury goods and services exceed parents'; traveling in style.(Report: Wealthy New Yorkers)

Article Excerpt
Byline: Margaret Jaworski

Marketers love Gen X- and Y-ers with money.

Tina Wells, chief executive of Buzz Marketing Group, a tween-teen research firm, is their idea of a dream customer. The 26-year-old spends her self-made millions indulging her passion for fashion and her fascination with pop culture.

Fortunately, her business--trend-spotting for such clients as Sony BMG and Procter & Gamble--involves global travel, which allows Ms. Wells plenty of opportunities to do what she loves: shopping.

Current clothiers of choice include Danish designer Ivan Grundahl and French firm Cotelac. Ms. Wells' shoe collection--250 pairs and growing--contains $600 stilettos by Jimmy Choo, $400 boots by Cydwoq and equally expensive...

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