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345% rise in spend from Ph I to II development.

Publication: Pharma Marketletter
Publication Date: 02-APR-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: 345% rise in spend from Ph I to II development.(Brief article)(Statistical data)

Article Excerpt
Out of 14 brands profiled, the drugs' average budget increased 345% from Phase I to Phase II of clinical development, according to a recent report by pharmaceutical business intelligence firm Cutting Edge Information (visit: www.earlystagemarketing.com for more details).

The report, titled Early-Stage Pharmaceutical Marketing Budgets: Preparing for Product Launch,...

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