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Cable brains move to Web; Established programming talent leaving for online video sites; venture capital fueling startups.

Publication: Crain's New York Business
Publication Date: 26-MAR-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Cable brains move to Web; Established programming talent leaving for online video sites; venture capital fueling startups.(News)

Article Excerpt
Byline: AMANDA FUNG

In 2004, when mtv networks decided to develop a broadband Internet network, it turned to programming whizzes Morgan Hertzan and Joseph Varet. They had a good track record at the network, having spearheaded the launch of several ethnic music channels and a college campus network known as mtvU.

Today, as MTV--owned by Viacom Inc.--pushes deeper into the online video business, it does so without the two programmers. Messrs. Hertzan and Varet left last year to start LX.com, a Manhattan site featuring lifestyle and entertainment videos for affluent viewers.

The two are part of a wave of executives and producers ditching cable TV for online video. In the past 18 months, more than a dozen New York cable professionals have...

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