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Article Excerpt
Byline: Rich Thomaselli Crain News Service
"Ah, who cares about that sponsor and marketing stuff,'' veteran driver Mark Martin said during a recent NASCAR Media Day.
Mr. Martin really knows how to plug a sponsor.
He's kidding, of course. This is the same Mark Martin who-after winning a NASCAR Craftsman Truck Series race in a car sponsored by Scott's Turf Builder-did "doughnuts'' in his car that ripped up the infield lawn and then said on live TV, "That grass is gonna need some Scott's Turf Builder.''
Pivotal year
NASCAR, of course, cares very, very much. And the infield, bleachers and TV sets are going to need some more fans if NASCAR wants to make those sponsors forget 2006, which saw a slip in ratings after a six-year streak in which it lapped all other professional sports except football in popularity and TV viewers.
As drivers practiced at Daytona International Speedway for the recent Daytona 500 and the start to the 2007 season, the $3 billion business of NASCAR is facing a pivotal year.
"It's a key moment in time, no question,'' said the chief marketing officer for one...
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