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Meet a product-placement pioneer; P&G man learns perils of 'letting go of control' after 'Apprentice' appearance.

Publication: Advertising Age
Publication Date: 19-MAR-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Meet a product-placement pioneer; P&G man learns perils of 'letting go of control' after 'Apprentice' appearance.(News)(Procter & Gamble Co.)(Interview)

Article Excerpt
Byline: JACK NEFF

jneff@adage.com

You don't know Surya Yalamanchili, brand manager-emerging media technologies at Procter & Gamble Co.? You should; he's perhaps the first human product placement in "The Apprentice.''

Recently fired by Donald Trump, the would-be real-estate mogul still has a job at P&G. Actually, he's been back for eight months (production cycles and all). Now, released from the contractual shackles of Mark Burnett Productions, the brand called Surya is free to say his placement wasn't quite what he envisioned. Mr. Yalamanchili came across as a jargon-spouting know-it-all riding on the hard work of his teammates, who eagerly detailed his flaws. Things were never so nasty at P&G. Mr. Yalamanchili was so happy to...

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