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Case study: Cotton Inc.'s 'Dirty Laundry Tour'.

Publication: Advertising Age
Publication Date: 19-MAR-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Case study: Cotton Inc.'s 'Dirty Laundry Tour'.(Special Report: Live Marketing)(Brief article)

Article Excerpt
Goal: Jack Morton Worldwide for Cotton Inc. wanted to educate college students about the care of cotton clothing.

Strategy: Measure awareness of cotton's features among students. Develop promotion to expose them to cotton products. Measure post-event impact.

Experience: Activities such as "Wheel of Cotton'' trivia game and online "Rock...

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