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Michael Graber, 36, Director of Marketing, FNC, Inc.

Publication: Mississippi Business Journal
Publication Date: 26-FEB-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Michael Graber, 36, Director of Marketing, FNC, Inc.(2007 Top 40 Under 40)

Article Excerpt
OXFORD -- Michael Graber learned early in his career that telling corporate executives their marketing efforts didn't resonate with their target audience was "akin to telling a mother that their baby is ugly, even if market research backs up the position."

Luckily, Graber's rebranding strategies have "helped the companies gain substantial market share," said Graber, with a smile.

A Memphis native, Graber wasn't necessarily on the straight path to a career in marketing when he studied briefly at the University of North Carolina at Asheville and earned a liberal studies degree at Memphis State University in 1993. He earned a master's degree in creative writing...

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