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Municipalities considering amending digital billboard regulations.

Publication: Nation's Cities Weekly
Publication Date: 12-FEB-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
There are about 450,000 roadside billboards in the United States advertising everything from highway amenities to tourist attractions. Currently, 400 of them are digital billboards, and their numbers are estimated to grow tenfold within the next decade, according to the Outdoor Advertising Association of America. Bill Christensen, of the tech savvy website Technovelgy.com, predicts even faster growth of digital billboards, citing a $2 billion market by as early as 2010.

Made up of thousands of light emitting diodes (LEDs), digital billboards appear much like the Jumbotron screens at most major league stadiums. The billboard industry claims the billboards are not dangerous to drivers, stating that although digital billboards look like TV images, the images are...

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