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Teach your physicians to publish (and prosper).

Publication: Health Care Strategic Management
Publication Date: 01-MAR-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Teach your physicians to publish (and prosper).(Worth reading)

Article Excerpt
Positioning your physicians as experts in their fields can imbue your brand with increased name recognition and credibility and, ultimately, bring in new business. But convincing busy physicians to find time to publish can be tricky. Short of having the marketing department or your outside public relations firm ghost-write articles, explaining the benefits to physicians--from beefing up their resumes to adding to their professional cachet--can go a long way toward getting them on board.

"The main idea is to share your knowledge and expertise," says Thomas...

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