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Are retail clinics a valid business model or a passing fad?

Publication: Health Care Strategic Management
Publication Date: 01-MAR-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Retail-based clinics have been heralded by some as a must-have strategy to address the new healthcare consumerism movement, which demands fast and convenient service for minor medical care. But others wonder whether it's just a passing fad, much like the urgent-care centers of the 1980s and the primary-care offices in shopping malls of the 1990s.

The concept of the retail-based clinic rests on several business principles, but is primarily a strategy of big-box chains with retail pharmacies--including retail giants Wal-Mart and Target, and the supermarket chain Winn-Dixie--to drive more foot traffic to their stores and replace customers lost to mail-in prescription plans. The retail-based clinic may generate only 25-30 prescriptions per day, but once people are in the clinics for quick visits, they'll most likely stay to purchase from the store. This is where...

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