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The Absolut Spirits Company, Inc. Names Amplify Sports and Entertainment, LLC as Sponsorship Agency of Record.

Publication: PR Newswire
Publication Date: 08-MAR-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Amplify to Evaluate Sponsorships Across Multiple Portfolio Brands - ABSOLUT(R) VODKA, Cruzan(R) Rum and Level(TM) Vodka

NEW YORK, March 8 /PRNewswire/ -- Amplify Sports and Entertainment, LLC (http://www.ampfirm.com/), innovators in sponsorship strategy and ROI measurement, announced today that it has been named the sponsorship agency of record by The Absolut Spirits Company, Inc. Amplify will support the ABSOLUT(R) VODKA, Cruzan(R) Rum and Level(TM) Vodka brands with objective, qualitative and quantitative measurement analysis, and management of numerous sponsorship partnerships....

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