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Owners of Pony sneakers dig heels into east village; firm that once raced by rivals seeks piece of $16.5b sports shoe market.

Publication: San Diego Business Journal
Publication Date: 29-JAN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Owners of Pony sneakers dig heels into east village; firm that once raced by rivals seeks piece of $16.5b sports shoe market.(Pony Sports and Leisure Inc.)

Article Excerpt
Muhammad Ali, Wilt Chamberlain, Pele and the 1976 Oakland Raiders Super Bowl championship team--athletes from every major sport have endorsed the Pony.

The sneaker enjoyed tremendous success following its 1972 debut. So much so, that at one point 80 percent of the National Football League and a quarter of the National Basketball Association players wore Ponies.

But the celebration was short-lived as the '80s rolled in and play such as Adidas, Reebok and Nike ran away with the market. Although the Pony brand never disappeared, it has spent the past 20-plus years a fraction of what it once was.

"Pony really lost its way in the '90s," said Pony International LLC President and Chief Executive Officer Jim Stroesser, who took the job in April and moved the business...

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