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San Diego Business Journal
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Forget football, viewers want to watch those wacky Super Bowl spots.
Publication:
San Diego Business Journal
Publication Date: 29-JAN-07 |
Format: Online
Delivery: Immediate Online Access |
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Full Article Title: Forget football, viewers want to watch those wacky Super Bowl spots.(Editorial)(Editorial) |
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Article Excerpt
Are you ready for some Super Bowl football TV commercials?
The Super Bowl draws more people in front of the TV set than any other TV show all year. It has been called television's most enduring spectacle. And, many in this enormous audience of fans will be nailed to their couches with one thing in mind, and that is to watch the TV commercials.
Not only is it the most-watched TV event of the year, the telecast is almost always watched live, commercials and all, rather than on a delayed playback using digital video recorders that can zip through the spots.
Frankly, the Super Bowl...
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