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Joint fascia deal doubles store sales.

Publication: Grocer
Publication Date: 03-FEB-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Joint fascia deal doubles store sales.(Bargain Booze Ltd. contracts with Finlay Newsagents)(Brief article)

Article Excerpt
Bargain Booze has extended its strategy of securing links with independents thanks to a deal with CTN retailer Finlay Newsagents.

The two companies are piloting a joint-fascia concept called 'Bargain Booze at Finlay at a Finlay store in South Shields. The shop also has joint signage in-store.

Early results...

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