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...other precious semi-precious stones at its plant in China. It markets its jewelry primarily under the Lorenzo brand name to retailers in Europe and North America. The company offers finished jewelry (about 5,000 styles of earrings, necklaces, pendants, rings, watches, and bracelets selling for $30 to $999) and loose gemstones (more than four million carats annually). It sells jewelry through fine jewelers, discount chains, department stores, television shopping channels, and three of its own stores in China that are run by its ENZO division. CEO Lorenzo Yih and his family own nearly 30% of LJ International.
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