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Gap Inc. Announces It Will Close Forth & Towne Store Concept.

Publication: PR Newswire
Publication Date: 26-FEB-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
SAN FRANCISCO, Feb. 26 /PRNewswire-FirstCall/ -- Gap Inc. today announced that following a thorough assessment of its store concept, Forth & Towne, it has decided it will not move forward with a full roll-out. As a result, the company will close its Forth & Towne store concept after an 18-month pilot that began August 2005.

While the company was encouraged by the initial performance of Forth & Towne, a thorough analysis revealed the concept was not demonstrating enough potential to deliver an acceptable long-term return on investment. Instead, the company believes that future investments should be focused on...

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